UP

In most supply chains, stock has maximum value when it is first introduced to the market. From that moment, it tends to rapidly drop in value, finally reaching a point at which companies tend to either dispose or recycle it at a cost - both financial and environmental.

UP introduces an alternative: to reinvest in the dead stock through a new way of designing, introducing new functions, new aesthetics and new markets to leftover goods in order to bring them back into circulation.

Carpet Shoes with Juultje Meerdink